Are you someone who owns a Small Business? Struggling to rank your business on Search engines? Local SEO can be your friend! Regardless of numerous growing tactics, Search Engine Optimization (SEO) remains one of the most important factors, and we have to agree on it. Nowadays, many small businesses are considering Local SEO for their growing ventures. It will make the people nearby aware of your business. Let’s first clear the concept of Local SEO for you!
What is Local SEO?
It is a strategy used by various businesses to be more prominently visible online. Any business that has its physical existence or a geographical area can leverage Local SEO. Local SEO is not merely a digital trend, but also a vital component for every business. It revolves around your business’s digital belongings such as websites, Google My Business, advertisements, and much more. By implementing proper Local SEO strategies, you can ensure that your local audience will find your business and engage.
per BrightEdge, SEO drives 1,000%+ more traffic than organic social media.
Now that we have cleared the concept of Local SEO for you, it’s time to discuss some tips and strategies that are going to help you, specifically the small business owners! Let’s start!
Local SEO Tips For Small Business Owners
Note down some great Local SEO tactics that you can leverage!
Optimize your “Google My Business”
First and foremost, you should claim and optimize your “Google My Business” listing. One should have all the essential information updated such as the website link, timings, address, etc.
- Create a Google Business Account
- Check whether your business already has a Google My Business listing or not.
- Click “Own this business?” or “Claim this business”
Consider Adding Location Pages to your Website
Adding location pages to your website is a great idea as it is going to help make your store visible to the local audience. Also, remember to provide comprehensive details on the page. Let us mention some of the information that you can share:
- Some pictures of your store (Exterior and Interior)
- An embedded map
- Well-optimized title and description
- Number of Local news
- Calls-to-action
Try to make local content
To establish your Local SEO, you can create some content that refers to your local surroundings. It will establish you as an active member of the community. This will appeal to the shoppers and make them aware of your store. Further, it will help you in your ranking on the search engines. Check out some great content marketing here!
Target Local Keyword
Local SEO could only be completed with proper implementation of the keywords. Try a handful of local keywords, it will increase your visibility and people can be able to find you in the locality when they search for it.
To rank on the 1st page of the local search engine results, your business needs to perform keyword research and pick related search terms.
If you think your website has a lot of good content, but it does not rank as well as you want it to, try re-optimizing your current pages.
Get Google Reviews as much as you can!
Online reviews are good for customer feedback marketing practices. Without even bringing into the SEO reasons, reviews are very helpful to marketers in that they let you instantly react to what your consumers are saying.
Positive reviews can help draw new consumers, while negative reviews allow you to mend a customer relationship, and improve your creations or services. This is a great way to establish your presence.
To Conclude!
There are various other tactics by which you can establish Local SEO. Some of them are Listing on Google Maps, using local backlinks, on-page SEO, and social media among others. Apart from this, if your business needs assistance in setting up Local SEO, Tussle Digital is here to help!
