As Christmas and New Year is around the corner, businesses needs to prepare for an exciting year-end e-commerce sale. This season people usually gets busy shopping for the gifts and looking forward to spending quality time with friends and family. It is one of the best times for businesses to use last-minute holiday marketing tactics to attract as many customers as possible toward online sales.
So, why is Christmas marketing important?
As Christmas and New Year’s Eve fall on the same week, brands have the perfect opportunity to tap into their target audience. A holiday marketing plan built on firm foundations ensures engaging customers, improved sales, and higher brand recognition. Positioning your brand as the preference for holiday shopping can result in increased sales and a greater return on investment. Since most people are in gift-buying mode during this time, it is a great opportunity to make a lasting impression that turns one-time buyers into loyal customers. A well-designed christmas marketing strategy can not only boost sales during the festive season but also set the stage for continued growth in the months ahead. Let’s see how your brand can boom their e-commerce sales by implementing a powerful Christmas marketing strategy and smart optimisation.
Effective Christmas marketing tips
1. Christmas and New Year-oriented content
This helps to increase visibility during the relevant searches when Christmas and New Year happen. It is also an opportunity to present new products or services. Moreover, keeping the content holiday-themed will demonstrate how your brand meets the seasonal needs of people and can influence the last-minute purchases. Your audience is always seeking helpful solutions, so aligning with their buying mindset will be smart. This will be achieved by developing thematic content that not only helps meet this need but also reflects your brand’s interest in staying current.
2. Festive email marketing campaigns
Email campaigns are highly flexible, and one can run them all along the holiday season to bring leads during Christmas and New Year. People are always looking for some fantastic deals, special offers, or discount codes that can help them save some cash. By sending discounts directly to their inbox, you can make them take quicker purchase decisions. Adding a sense of urgency in terms of limited-time offers can really encourage them to act fast before the deals disappear. This is also a good time to engage with your audience through these email campaigns and remind them of new offers for products they may have previously overlooked.
Run cart abandonment email marketing campaigns
These are one of the most common emails during sales. You can’t avoid it completely, but optimising the checkout process will do little to help. Some tips for your cart abandonment email campaign include:
- Send retargeting emails reminding customers about their abandoned carts, offering last-minute discounts, alerts about low stock, or just a friendly nudge like “Your cart is still here!”
- Use retargeting ads to attract customers back to your site with attention-grabbing display ads.
- Free shipping for a limited time might help speed up checkouts.
- Add product image thumbnails throughout the checkout to keep the customer emotionally attached to his purchase.
- Make the checkout process smooth and easy, with clear steps and minimal information required.
This is how your products will look perfect for last-minute gifts.
3. Provide coupons, vouchers, and discount coupons in e-commerce season selling
Your audience is surely hunting for great deals and discounts that help them save some cash. In this way, your brand stays fresh in their minds when they can use those discounts and vouchers later. This way, the very moment they are ready to purchase something your brand would come handy for them. In addition, with a discount coupon in hand, they are more likely not to want to return without it. Employing the use of rewards and loyalty points can motivate customer repurchasing which increases the customer lifetime value after the so-called holiday rush. Brands, using strategic rewards during the festive seasons, can generate positive shopping experiences that spur goodwill, improves customer loyalty, and reputation. And since it’s the holiday season, consider adding gift-wrapping services at checkout for added convenience. It is also the right time to thank your loyal customers.
4. Build a landing page to highlight all your sales offers
No matter if you’re running a service or selling products, landing pages can work wonders for catching people’s attention and boosting conversions right away. Plus, they fit perfectly into your organic holiday marketing strategies. Here are some other perks of using landing pages to ramp up your e-commerce sales during the holiday season:
- They can drive direct conversions
- Provide valuable insights into your audience’s behaviour
- Serve as a testing ground for your campaigns
- Help grow your user base by collecting contact information
For example, check out Sephora’s holiday landing page. It’s a beautiful showcase of curated gift sets and exclusive seasonal deals that instantly draws in shoppers and encourages them to check out more collections.
5. Solid social media strategy
Getting ahead on your holiday social media marketing can really make a difference. A solid holiday marketing plan is sure to bring in e-commerce sales in large numbers, and since many people have already been looking at the brand pages of these portals like Facebook, Instagram, and LinkedIn, it is now a great time for marketers to connect with their audience. It is also wise to turn back to last year’s data just to fine-tune your strategies towards more traffic and sales. For so many options, past knowledge can save you from doing unnecessary things that only slow down your sales. Ideally, plans should be made at least three months in advance because this allows you enough test runs of your campaigns before having the final version.
6. Optimise your e-commerce store
It’s super important to have a holiday social media plan, but don’t forget that refreshing your website can really boost your e-commerce sales. You can nudge customers to buy subtly by adding seasonal content. When you show them special deals, free shipping, and even gift wrapping, people are going to buy because these offers are only for a little while. Plus, countdown timers really up the urgency.
Here are 5 quick tips to get your e-commerce site ready for the holiday rush:
- Ensure that your site is mobile-friendly.
- Update the website copy to capture the holiday vibe.
- Provide various payment options.
- Speed up your website loading time.
- Create bundle deals on popular items.
7. Use customer reviews and user-generated content
Being authentic is fundamental to building a trustworthy brand image. Through the demonstration of content produced by your users, your brand establishes real people having fun using your products or services, which increases your reliability. In 2021, about 2.14 billion people shopped online, and this number only goes up every year, so it is imperative to be a brand that customers can trust during the busy period of e-commerce sales. When customers post great reviews or share photos and videos, this acts as genuine social proof that can be relied upon. This is content that makes new buyers more comfortable in their decision-making because they see real-life examples of other people who are as normal as they are. It encourages happy customers to leave reviews or share their stories online, creating a positive chain reaction. In addition, it enhances your brand’s credibility, making it the top choice for shoppers during the e-commerce sales season.
Wrapping up!
If you’re seeking for some awesome marketing campaigns for your brands, Tussle Digital is the right choice to make. If you’re looking for website development, social media management, landing pages, paid ads, graphic/video designing, SEO, they have it all.
Winter holidays are about hopes, family, and thanks. Though it is an appropriate time for your business to get the benefits of having more sales during the New Year celebrations, do not forget about the real meaning of these festivities. Always ensure that your brand upholds these values: authenticity and always prioritise putting the customer first. The Christmas magic marketing secret is the creation of a connection with the festive spirit.
Wishing you happy holidays and a Merry Christmas!
